Origin of the project / activity (country, town, etc.): art is a tool for opening up, sharing and awakening to the world. Based on this conviction, MuMo is a mobile museum designed to reach children, especially those who are far from access to culture, by going directly to their place of residence, especially in rural areas.
Please try to define max. three catchwords that describe your project / activity: Access to culture, young public,
Specific target group? For whom is the project / activity designed: children, especially those who have no access to culture (50% of the children have never been to a museum). The MuMo is accessible to adults during weekends.
What is the project about? Short but precise description of the local project / activity: The MuMo’s mission is to travel the roads of France.Launched in 2011, MuMo reached 65,000 children aged 6 to 12 and offered 56% of them their first visit to a museum, through a memorable experience. The museum is located in the schoolyard or in the village square. It opens its doors every day from 8:30 am to 7 pm. Free, it is reserved for schoolchildren during the week. Its installation is preceded by the arrival of a mediator who presents the exposed pieces and defuses the clichés on contemporary art.
Following the success of the MuMo, a second structure was created. This new version no longer extends over two levels thanks to a hydraulic system, but unfolds horizontally like an accordion. On each side of the container, the main exhibition area of 30m2, platforms have been added that can be transformed into a workshop, library or a projection room for schoolchildren.
The itinerant museum is therefore responsible for reconnecting art and schools, but also for revitalizing the territory by establishing a dialogue between schools, local associations and town halls.
Is there anything that needs to be considered if the project / activity is to be copied to another rural area (good practice experience, things that went wrong, etc.): 100% financing is provided through sponsorship: creation of an endowment fund and subsequent search for sponsors, most of them foundations (PSA Peugeot Citroën, Danone, Total). The artists solicited played the game by each making a work that remains their property, the museum simply paying for the production. For insurance reasons, it is impossible to obtain loans from museums or private collectors. The initial investment amounts to €1M, and the operating budget to €400,000. The salaried team is reduced in order to minimize costs.